Alex and Ani

Design / Retained Services / Shopify Plus / User Experience

Alex and Ani-website design
Alex and Ani-website design

Elevating a Brand Story Through a Thoughtful Redesign

Jewelry brand ALEX AND ANI approached us in Spring 2020 to give the brand a digital makeover for their replatform from Magento to Shopify Plus.

About the Brand

ALEX AND ANI founded in 2004 by Carolyn Rafaelian designs & creates bangle bracelets, necklaces, earrings, and rings, that adorn the body, enlighten the mind & empower the spirit. Known for its signature tightening mechanism that replaces a traditional clasp on bracelets, Alex and Ani jewelry has gained popularity in the United States and various other countries. Every piece of Alex and Ani jewelry is infused with positive energy and symbolism. The charm bangles, of which it has released thousands of iterations commemorate life milestones or show off zodiac signs, sports team allegiances, favorite charities, and religious totems.

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Alex and Ani - Ecommerce Design
Alex and Ani - Ecommerce Design

We are especially proud of this project, as we were able to complete a rapid relaunch of the brand, with all teams working remote during the COVID stay at home order. We brought an elevated and modern design to the brand identity, while staying true to the ALEX AND ANI'S mission of creating jewelry with meaning. Our work also included copywriting and creative direction for the new site.

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