Design / Ecommerce Strategy / Optimization / Platform Development / Retained Services / Shopify Plus / User Experience

Beauty Blender

Improving the User Experience for the OG Makeup Sponge

We began working with the famed beauty brand on an ongoing retainer where we have helped to improve the user experience and introduce new services that enhance the overall customer journey.

beauty blender Sweden Unlimited

About The Brand

CEO Rea Ann Silva started selling Beautyblender, an edgeless handmade sponge used to apply foundation in 2002. Beautyblender swiftly became the go-to tool for all make-up blending needs. Now after launching a range of lightweight foundation in 40 shades, Beautyblender continues to lead as an essential industry tool within the beauty space, while the product offerings continue to evolve.

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