Branding / Design / Enterprise Ecommerce / User Experience

Dormroom Sweden Unlimited

Branding and Creation of a Dorm Decor Destination

The team behind On Campus Marketing (OCM), the college dormroom accessories retailer that markets to parents, approached us to help create a new direct to consumer brand that targets college students as they move away from home for the first time.

About the Brand is an online retailer that makes shopping for college essentials like college-approved bedding, dorm decor and more, simple and fun.

Dorm life, styled by you. We bring the best selection of customizable, creative, and college-ready dorm essentials right to your dorm room. Mission

We established the brand mission and vision to convey a sense of ease for students going to away to college for the first time. The logo is derived from the typeface Stratford EA, a soft serif which has rather consistent weight throughout the letter forms. All corners are rounded giving the font an inviting and friendly look and feel.

Our website designs, which were later developed on a custom platform by our client, account for multiple customer journeys, including both parents and students, males and females, all with the common goal of conversion.

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