Kate Spade

Design / Ecommerce Strategy / Enterprise Ecommerce / Optimization / User Experience

Kate Spade Design for Website 2015

Partnering With the Fashion Brand on Multiple Ecommerce Initiatives

Introducing Home to Kate Spade

Kate Spade came to Sweden to help them introduce a new "Home" category to the website. Running on a very old version of Demandware, there were limitations with what could be done within the templates. Our engagement began with new ecommerce designs that would work well with the ever expanding categories.

On To A Redesign....

Kate Spade then tasked us with taking this refreshed look and applying it to the rest of the website. Some of the things we introduced were new typography, photography direction, taxonomy and an updated overall look for the website. New features like Buy Online Pickup in Store, Monogramming and a new Checkout flow were introduced.

Introducing Personalization

With customer's wanting personalization and customization for their Kate Spade bags, we designed new interactive customizers allowing customers to personalize their bags with flaps, stickers and straps.

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