Saturdays NYC

Design / Optimization / Shopify Plus / User Experience

Saturdays NYC website design
Saturdays NYC website design

Revamping the User Experience for the New York Surf Brand

We partnered with cult surf-inspired menswear brand, Saturdays New York City, to on design and user experience updates as they replatformed their site to Shopify Plus. Our goal was to create a more transactional and product-focused homepage that supported a more user-friendly user journey, aimed at increasing conversion.

About the Brand

Saturdays, founded in New York City in August of 2009, has been determined to suit an active lifestyle occupied with living and working in New York City. Saturdays has since designed and produced their own menswear line that has become synonymous with high-quality craftsmanship and traditional style.

A Reimagined Homepage

As long time fans of the brand, we were excited to help them reimagine the homepage of their ecommerce site. We created a more product-focused homepage with many content modules to show the breadth and depth of the brand. From a strong editorial brand statement to quicker access to popular products, the redesign helps guide the user to all the different avenues into the brand.

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