{"product_id":"living-proof","title":"Living Proof","description":"\u003cp\u003eLiving Proof is a science-led haircare brand built at the intersection of biotechnology and beauty. Sweden partnered with the brand to redesign the ecommerce experience around education, efficacy, and conversion, creating a flexible, shoppable design system centered on product storytelling, before-and-after results, and scientific proof points. The redesigned experience contributed to a 20% increase in average order value. Beyond ecommerce, Sweden also led creative direction and campaign production for two product launches spanning photography, still life, and video content.\u003c\/p\u003e","brand":"swedenunlimitedsite","offers":[{"title":"Default Title","offer_id":48351708643498,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1398\/1866\/files\/LivingProofBlock01.png?v=1780001456","url":"https:\/\/swedenunlimited.com\/products\/living-proof","provider":"Sweden Unlimited","version":"1.0","type":"link"}