Branding
Brand Strategy / Brand Visual Identity / Packaging Design / Content Guidelines / Digital Guidelines
What people think and feel about your brand helps you rise above the noise and differentiate.
In the past, branding meant creating a message and sending it out to as many people as possible and hoping they bite. But now, customers are at the center of a brand – curating what they want to see (and ultimately buy) through multiple channels. As a digital first creative agency, our strategies and guidelines make sure that your brand is influencing your unique customer, from first click to returning purchase.
Our Services
- Brand Strategy
- Brand Visual Identity
- Packaging Design
- Content Guidelines
- Digital Guidelines
Brand Visual Identity
Our Brand Visual Identity creation process begins with looking at the competitive space and working with you to develop your mission, values and tone of voice; how you want to your customers to perceive the brand and what makes it special. From there, we will prepare the visual identity from logo, typography and color, packaging needs and photography guidelines.
Activities
- Naming
- Brand Mission and Vision
- Logo Design & Usage Guidelines
- Typography and Colors
- Tone of Voice
- Digital Guidelines
- Ecommerce Photography Guidelines
- Editorial Photography Guidelines
- Packaging Concepts and Mechanicals
