Brent Neale

Design / Shopify / User Experience

Brent Neale Shopify

Whimsical Web: Brent Neale's Shopify Debut

Brent Neale, a high-end jewelry brand renowned for blending a sense of fun and humor with quality and luxury, approached Sweden Unlimited to develop a new Shopify ecommerce site after seeing a huge demand over the pandemic. Brent Neale’s pieces often showcase elements like rainbows, mushrooms, and florals, crafted with a focus on handmade craftsmanship. The project’s primary objective was to create an online platform that not only reflected Brent Neale’s unique aesthetic but also provided a streamlined and user-friendly shopping experience

Brent Neale's web page UX design showcasing stylish jewelry of various designs and colors against a blue background.
Brent Neale Shopify homepage
Brent Neale Shopify homepage

To embody the brand’s spirited playfulness and commitment to precision, we implemented nuanced design elements. These included the incorporation of soft, rounded edges in the photographs, imparting a gentle and inviting feeling. Additionally, the choice of a cream background was made to further enhance the overall aesthetic, contributing to a distinctly feminine feel throughout the site.

Beyond visual enhancements, attention was directed towards optimizing navigation and categorization of products. Customers are provided with the convenience of exploring and selecting items based on both collection names, preserving the brand’s unique identity, and specific product categories.

Brent Neale Winston jewelry designer
ABOUT

Brent Neale, a jewelry brand celebrated for its vibrant, whimsical designs, is the brainchild of New York City-based designer Brent Neale Winston. Her journey in the world of jewelry began in her youth, attending gem shows with her mother close to her hometown near Baltimore. This early exposure planted the seeds of her future career.

Meet Brent: Brent’s passion for jewelry design was further nurtured during her time at Johns Hopkins University, where creating jewelry started as a hobby. After graduation, spurred by encouragement from Penny Proddow, an editor at InStyle and an Art Historian, Brent decided to pursue her passion formally. She earned an Associate’s degree in jewelry design from the Fashion Institute of Technology in New York.

At the Fashion Institute, Brent refined her design and rendering skills under the guidance of esteemed professors, including the late Maurice Galli of Harry Winston. This period of rigorous training and artistic development was instrumental in shaping her unique style. Her brand, Brent Neale, is a fusion of her love for colorful, playful motifs and gemstones, and a commitment to quality and craftsmanship. The brand’s signature style—a blend of fun, sophistication, and artistic flair—is evident in every piece, from rainbow and mushroom designs to elegant florals. Brent Neale appeals to those who cherish jewelry that not only looks beautiful but also tells a story and brings joy.

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