What is Sweden Unltd?

Sweden Unlimited. Unlimited dedication, Not from Sweden.

Sweden Unlimited

A creative agency always putting digital first, Sweden Unlimited has worked with some of the fashion, luxury, and lifestyle industry's finest, specializing in branding, content, and ecommerce.

By creating customized and creative solutions unique to each project, we translate a brand’s vision onto an online platform and bring business goals to life.

Long before we were a digital agency, Sweden Unlimited’s founders were part of a mid-90s electronic pop trio called Sweden. Formed by Richard Agerbeek and twin sisters Leja Kress and Alex Kress, this collaboration was a place to be creative in every sense, and began to morph into projects beyond music: art, photography, video, design, and ultimately, an interactive agency launched in 2000.

Sweden Unlimited

The agency’s name, Sweden Unlimited, grew from the avant-garde band, and although we still are not Swedish in any way, we have continued to bring unlimited creativity to every project for over 20 years.

Now our team has grown, but we continue to be a collection of New Yorkers with constant curiosity for culture, both inside and out of the office. We take our obsession with art, fashion, music, travel and the ever-expanding tech industry, apply dedication and years of experience, to create boundary-pushing content and ecommerce that looks and performs beautifully.

Our Values

  • Grit

  • Positivity
  • Humility
  • Growth Mindset
  • Collaboration
  • Accountability
  • Style
Our Services

What We Do & How We Do It

Shopify Plus Ecommerce

As Plus Partners, we create end to end solutions for the top retail brands in fashion, luxury, beauty and lifestyle.

Enterprise Ecommerce

Solutions backed by 20 years of experience in design, user experience and strategy.

Branding

Digital-first creative that inspires your customers – from first click to returning purchase.

Digital Content

Crafting meaningful, strategically driven content that tells the story of your brand.

Our People

Some of the Faces of Sweden Unlimited

Alex Kress

Chief Client Officer & Cofounder

Kate Williams

Head of Finance and Operations

Leja Kress

CEO & Cofounder

Maida Noreen

Project Manager

Muña Qamar

Senior Project Manager

Paul Trinchero

Project Director

Joy Ripart

Joy Ripart

Senior Designer

Richard Agerbeek

Chief Creative Officer & Cofounder

Sydney DeBolt

UX Designer

Trey Hardin

Design Director

Victoria Clark

Client Director

Client Experience

We've worked with the top brands in fashion, beauty, luxury and lifestyle.

  • 10 Corso Como
  • A.L.C.
  • Adam Lippes
  • Aeropostale
  • Akris
  • Alex and Ani
  • Alexander Wang
  • Alexis Bittar
  • Alvin Valley
  • Americae
  • American Express
  • Ann Taylor
  • Artemest
  • Bailey 44
  • Bandier
  • Beauty Blender
  • Bodily
  • Box of Style
  • Built by Wendy
  • Bullett Magazine
  • Calvin Klein Fragrances
  • Calypso St Barth
  • Carolina Herrera
  • Chaiken
  • Chanel
  • Coach
  • Conde Nast Entertainment
  • Coty
  • Cynthia Rowley
  • Darbie Angell
  • Daryl K
  • David Chu LINCS
  • DB Method
  • Delias
  • Diane Von Furstenberg
  • Diesel
  • Dormroom.com
  • Ebay
  • Edge Reps
  • Elizabeth Arden
  • Ellen
  • Eloquii
  • Erin Fetherston
  • Erno Laszlo
  • Estée Lauder
  • Etiquette Clothiers
  • Fellow Barber
  • FEYT
  • First Aid Beauty
  • Frilly
  • Fuck Yoga
  • Glamsquad
  • Grand Life
  • Great Bowery
  • Grey Jason Wu
  • Harry Winston
  • Hauser & Wirth
  • Hood By Air
  • House Of Waris Botanicals
  • I Heart Ronson
  • Ippolita
  • Jack Spade
  • James Beard Foundation
  • Jamie Young
  • Jason Wu
  • Jonathan Adler
  • Kate Spade
  • Kempner
  • Kid Robot
  • Kiki De Montparnasse
  • Kimora Lee Simmons
  • La Perla
  • Lagos
  • Lanvin
  • Lashify
  • Le Château
  • Lela Rose
  • Lenox
  • LEVEL
  • Lifestyle Mirror
  • Liya Kebede
  • Lou & Grey
  • Maison Ullens
  • Marc Jacobs
  • Marchesa
  • Michael Kors
  • Mine Diamonds
  • Mission 360
  • Moda Operandi
  • NARS
  • Nia
  • Nicole Miller
  • Nili Lotan
  • NOWNESS
  • Olivia Palermo
  • Oscar de la Renta
  • Pandora
  • Pari Passu
  • Petochi
  • Petrossian Caviar
  • Prelude Fertility
  • Proenza Schouler
  • Quotable Cards
  • Rachel Comey
  • Ralph Lauren
  • Ravelin
  • Refinery29
  • Ripe Ideas
  • SAM nyc
  • Sarah Flint
  • Saturdays NYC
  • School of Sock
  • Serena & Lily
  • Sferra
  • Shimansky
  • Shiseido
  • Shoshanna
  • Sigerson Morrison
  • Simon Doonan
  • Skura Style
  • Soho Grand
  • Steven Alan
  • Stewart Shining
  • StriVectin
  • Sugarpova
  • Surratt Beauty
  • Tess Giberson
  • The Aesthete
  • The James Hotel
  • The Last Magazine
  • The Row
  • Three AsFour
  • Tory Burch
  • Tribeca Grand Hotel
  • Tru Fragrance
  • Underalls
  • Urban Outfitters
  • V Magazine
  • V Man
  • Vendome
  • Vera Wang
  • Victoria's Secret Pink
  • Visionaire
  • W Hotels
  • W Magazine
  • WatchBox
  • Wixson
  • Zachary Prell

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