A Guide to Try Now, Buy Later 

You’ve been staring at those high-top leather sneakers online for half an hour now.  They look fantastic, but what if they’re too loose in the toes or tight around your ankles?

To buy or not to buy?

The question dates back to the dawn of commerce and the answer became even more complicated for Digital Age consumers.  Sure, online shopping is fast and convenient — yet how can you purchase a product you’ve never seen, touched, or worn in real life?

Fortunately, Try Before You Buy (TBYB) all but eliminates the hassles and risk of winding up with low-quality items in colors and fabrics you don’t like or sizes that don’t fit.  Now you can try on different styles of sunglasses from Warby Parker or sample a whole new wardrobe from StitchFix before paying a single dime.  And if there’s anything you don’t like, you can always send the order back.

Suddenly, any living room can be your own private fitting room.

Try Before You Buy (TBYB) is revolutionizing the way products are sold online

Specifically, TBYB (a.k.a. Try Now Buy Later) allows customers to sample a product at home for a set trial period prior to purchase.  That way, they can experience the fit, colors, fabrics, and style firsthand before making it their own.

TBYB Drives Sales

For retailers, TBYB can strengthen brand loyalty while reducing returns and increasing satisfaction.

Buyer’s remorse is real, especially when it comes to e-commerce, where studies have shown roughly 40 percent of goods added to shopping carts wind up being abandoned.  Yet when customers aren’t forced to commit right away, it gives them a chance to explore new brands and experiment until they find a look they love, increasing conversion while bolstering keep rates.

TBYB just got a lot easier

Clearly, Try Before You Buy can be a transformative experience for online shoppers and retailers alike.  But what about enterprise apparel companies that can’t afford the capital investment or disruption of current operations to design, implement, launch, and manage a TBYB platform?

Fortunately, emerging software providers like TryNow make the prospect of setting up and customizing at-home trial programs more accessible (even for independent merchants lacking Amazon-size resources).  Integrated and compatible with a brand’s pre-existing apps,  these types of solutions can help to provide a unified checkout experience while streamlining fraud prevention, smart tracking, analytics, and returns management.

As a result, retailers can more easily find new prospects and transform them into fans with a transparent process designed to boost satisfaction, since customers only purchase the products they love enough to keep.  Say farewell to buyer’s remorse and start welcoming repeat buyers.

 

Agency Promotions: Muña Qamar

We are pleased to announce the promotion of Muña Qamar to Senior Product Lead.

Muña Qamar celebrated her fifth year at Sweden with a promotion to a new role as Senior Product Lead.  Muña has proven herself to be a consummate project management professional, exhibiting a great passion for her projects and being a trusted partner for clients such as Lunya, Sarah Flint, First Aid Beauty, Petrossian Caviar, and Lenox, among many others.  In this new role, Muña will apply her gift for balancing process and instinct to lead the way we develop Products at Sweden as a whole

 

Building a World of Discovery for Mah-Ze-Dahr Bakery

Sweden is partnering with Mah-Ze-Dahr Bakery and creative director J’aime Cohen to build a new ecommerce destination that will evoke and delight the senses through food, travel, and incredible story-telling. Coming Fall 2021.

Leading Samuel Hubbard’s replatform from Magento to Shopify Plus

Samuel Hubbard has chosen Sweden to lead their site replatform from Magento to Shopify Plus.  Along with the replatform our goal will be delivering an optimized online brand experience, improving the user experience, and better communicating the brand’s rich offering through a more comprehensive content strategy that includes new story-telling components.

A New Ecommerce Experience for Living Proof

We are thrilled to be chosen for the redesign of Living Proof’s ecommerce flagship site on Salesforce Commerce Cloud utilizing the SFRA framework.  We hope to highlight the brand’s rich offering through a more comprehensive content strategy, introducing new storytelling modules, educational content and diagnostic features.

Sweden Featured on Wix

Sweden Unlimited was featured in the new series from Wix Partners’ Views of Visionaries where Wix writers talk to today’s most influential creatives about their journey, work, and secrets to success.

“We used to design a flyer, make a bunch of copies, then go out and walk around town to promote,” Agerbeek says. “The most significant paradigm shift is that every person or company is their own media outlet or publishing platform. You used to rely heavily on a magazine to be the cultural epicenter of influence, trends and content. But now, brands are that.”

Click here to see the article: https://www.wix.com/partners/post/sweden

Launching Olivia Palermo’s New Beauty Brand

We’re excited to announce that we’ll be partnering with Marie Claire Beauty Group on the launch of their new beauty brands in 2021, starting with Olivia Palermo Beauty!  We worked with Olivia a few years ago on a content-driven site and we’re thrilled to support her entrance into her first DTC brand.  Launching in May 2021.

Launching Emily DiDonato’s new skincare line, Covey

Model Emily DiDonato has chosen Sweden as her digital partner to launch her new skincare brand, Covey Skincare.  Building the strategy around a simple three-step, we’ll provide copywriting, custom illustrations, and an easy-to-shop ecommerce site built on Shopify.  Launching early March 2021.

A New Site for Our Favorite Loungewear Brand Lunya

We are thrilled to be partnering with our favorite loungewear brand LUNYA.  Along with their rebrand, we’ll be launching a brand new Shopify Plus site in early 2021.

Agency Promotions: Kate Williams

We are pleased to announce the promotion of Kate Williams to Head of Finance and Operations.

A longtime Sweden friend and collaborator in her previous career as a content producer, Kate joined Sweden in April of 2019 as Studio Manager and quickly became an indispensable member of our team. Kate has helped us to navigate some tricky operational challenges as we became a fully remote studio this past March and her promotion is well deserved. In her new role Kate will focus on further building out our content production offering and helping the agency scale and navigate the post-Covid world.