Blu Dot

Custom Shopify Development / Enterprise Ecommerce / Optimization / Shopify Plus / UI Design

Migrating a Modern Furniture Icon to Shopify Plus

For over twenty years, Blu Dot has been a defining voice in American design, creating furniture that balances playful irreverence with sophisticated craftsmanship. But by 2024, their Magento-powered site was holding them back. Content updates required cumbersome HTML editing, international markets operated on separate platforms, and complex B2B workflows relied on manual processes.

The Challenge

With Magento’s end-of-life approaching and holiday peak season looming, time constraints made a lengthy redesign phase impossible. The problem was mounting technical debt in the backend that made every update risky and time-consuming, not the customer-facing experience itself.

Blu Dot needed to move fast: migrating to Shopify Plus while preserving their distinctive brand experience and serving the unique needs of retail, wholesale, trade, commercial and international customers from a single platform. “The launch included bringing Shopify POS to all 15 of their retail stores, creating a seamless experience online and offline.

Our Approach

Sweden Unlimited delivered a comprehensive migration that transformed how Blu Dot manages their digital presence. Rather than a simple lift-and-shift, we rebuilt their commerce experience around Shopify’s modern tools while maintaining the design language customers know and love.

VIEW WEBSITE

What We Built

Flexible content system
Global sections and reusable components replaced rigid HTML blocks. Content creators can now build campaign pages, product stories, and seasonal collections in minutes instead of days—no developer required.

Dynamic merchandising
Collection pages powered by metaobjects give merchandising teams direct control over category experiences. Hero images, promotional banners, and product arrangements update instantly through the admin.

Playful product discovery
Shopify Bundles enables mix-and-match configurations for Blu Dot’s modular “Modu-licious” collection. A custom swatch experience includes ordering limits by type and visual links between products and fabric samples.

B2B commerce tools
Shopify B2B, custom theme logic, and automated flows deliver:

Curated content and pricing by customer group
Saved quotes with shipping calculations
Group-specific experiences for trade customers
Automated data syncing across customer and company records

Smart product information
Variant metafields drive real-time stock alerts and shipping estimates, giving customers clear expectations at every touchpoint.

Custom checkout experience

Checkout customizations capture essential business data:

Shipping carrier preferences
International broker details
Order sidemarks and additional contacts
Future shipping dates
Consolidated vs. split shipment options

Seamless operations
Shopify Flow automations support order data syncing with Blu Dot’s Microsoft Dynamics GP system, allowing for strategic timing of syncing and allowing for order updates.

Unified global platform
We consolidated bludotmexico.com into bludot.com, creating a single backend for all markets. Shopify Translate & Adapt powers bilingual content and SEO-optimized translations, streamlining international operations.

The Impact

For the Blu Dot team:

Content and campaigns launch in hours, not release cycles
One platform serves retail, trade, and international customers
Automated order syncing eliminates manual data entry
Merchandising updates happen instantly without developer support

For customers:

Clearer product availability and shipping information
Streamlined B2B quoting and reordering
Intuitive swatch and bundle customization
Faster, more reliable checkout experience

Third-party Integrations

The migration included seamless connections to Blu Dot’s existing tech stack:

Microsoft Dynamics GP Shopify Flow automations sync order data with Blu Dot’s ERP system, eliminating manual data entry and reducing fulfillment errors.

Translation services Shopify Translate & Adapt integrations enable efficient management of bilingual content and SEO optimization across markets.

Custom shipping providers API connections with specialized furniture shipping carriers enable accurate delivery estimates and white-glove service options at checkout.

Positive Improvements

+14.5%

Sessions

+50%

Conversion Rate

+92%

Checkout Completion

Looking Ahead

With a stable Shopify foundation in place, phase two will focus on advanced personalization, expanded analytics, and bringing Blu Dot’s signature storytelling deeper into the product discovery experience. The platform now scales with the business instead of constraining it.