Covey Skincare

Design / Optimization / Platform Development / Retained Services / Shopify Plus / User Experience

A Three Step Routine Reimagined: A "Model" Skincare Routine

We worked with founders Emily DiDonato and Christina Uribe to launch Covey, their new skincare brand, on Shopify in only 5 weeks.

Covey Skincare WEBSITE DESIGN

About the Brand

Supermodel Emily DiDonato and her best friend Christina Uribe, a Google executive, have spent years confused about the perfect skincare routine. With Covey Skin, the pair hopes to simplify our skincare routines down to just three dermatologist-approved products. Covey skin consists of the First of All Cleanser, Next Up Vitamin C Serum, and Last But Not Least Moisturizer designed for all skin types. They partnered with dermatologist Dr. Julia Russak on gentle, clean, and fragrance-free formulas.

Experience the Site
A woman with perfect skin staring into the distance next to Covey's 3 skincare essentials in pastel blue, pink, and purple.
Covey Skincare Website design
Emily DiDonato Covey

Content Strategy

With Covey being a young brand without a lot of assets, we introduced a content strategy that helped to build a world around the product line.  Illustrations, info around ingredients, and tutorials help to provide more reasons to buy.

Covey Skincare
Covey's product page design showcasing their Next Up vitamin C serum in a smooth, compact pastel pink bottle.

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