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Living Proof is haircare by unlikely mix of editorial hairstylists and elite professors from MIT University. Sweden Unltd retooled and elevated the ecommerce user experience to be aligned to their new brand direction as they underwent a platform upgrade on SaIesforce Commerce Cloud. Our redesign resulted in a 20% increase in AOV.
Founded in 2005 by a team of unlikely collaborators comprising of editorial hairstylists and accomplished professors from MIT University, Living Proof is a haircare brand that exists at the intersection of innovative technology and real-world outcomes. Putting science at the forefront, every aspect of the brand is rooted in science with the sole aim of developing products that address hair problems rather than merely concealing them.
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Living Proof were undergoing a platform upgrade on Salesforce Commerce Cloud, and came to us to redesign the online experience to better tell their their story. A piorneering hair-care philosophy based in science, it was important to create a shoppable design system that lends itself to product education, elevated before and afters, benefits and of course, proof. The project has resulted in increased conversion for the Living Proof team, as well as an elevated experience for their customers, rooted in education and exploration.
Our work with Living Proof continued for creative direction for two product launch campaigns, coinciding with the new site launch.
