A Layered Approach to Continuous Improvement
With no need for a total redesign, our focus was on thoughtful iteration. From day one, we stepped in as the client’s retained partner to handle front- and back-end improvements—addressing everything from UI friction points to accessibility upgrades.
Key areas of work included:
Auction Experience: We developed the auction functionality to support a growing area of the business, allowing Madison Avenue Couture to engage customers in a new, dynamic way.
UX Modernization: We performed a series of subtle UX updates—refining navigation, adjusting CTAs, and tightening visual hierarchy to align with ecommerce best practices.
Ongoing ADA Remediation: We prioritized accessibility, auditing and implementing updates to improve ADA compliance throughout the site.
PDP Enhancements: We addressed performance and layout issues on product detail pages, fine-tuning interactions and reducing potential friction points.
Klaviyo & Backend Support: We provided infrastructure-level support—assisting with integrations, email marketing tools, and everyday admin tasks.
It’s the kind of work that doesn’t scream transformation—but instead hums with operational clarity. All these small but significant changes compounded to keep the site current, functional, and polished.
Embedded Support
As their retained digital partner, we remain embedded in Madison Avenue Couture’s day-to-day. Whether it’s identifying and knocking out legacy issues from their tech backlog, providing fast-turn solutions, or offering proactive design and development strategy, we’re here as needed—no big reveal required.
