Adam Lippes

Design / Platform Development / Shopify Plus / User Experience

Adam Lippes

Rethinking Luxury Traditions Through Online Storytelling

We partnered with the New York-based luxury lifestyle designer Adam Lippes on the redesign of their e-commerce website, built on Shopify Plus.

About the Brand

American fashion designer Adam Lippes rose to prominence as a designer at Oscar de la Renta and started his own line in 2004. His designs reflect a new side of American sportswear through his luxury lifestyle pieces. His work communicates ease and confident luxury through cut, fit, color, and details.

It was important that the site have the ability to highlight collections and to show editorial stories around the inspiration for each. We used bold fonts and a soft pink color to compliment the luxurious photography.

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