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Sweden Unlimited created a Direct to Consumer ecommerce destination for the popular haircare brand, including a ecommerce strategy, a Shopify Plus ecommerce site as well all website photography and video.
Not Your Mother's, a top selling hair care brand in major retailers like Target, Walmart and most major drugstore chains, was apprehensive about launching their own D2C ecommerce website from scratch. With very limited brand assets and internal knowledge on running a successful ecommerce store, the challenge was understandably daunting.
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Our first phase of the project involved a robust discovery and strategy phase in which we helped the brand identify Business Requirements, Technical Solutions as well as Asset Gaps including photography, video and copy. Then throughout the next several months, Sweden’s 4 key work streams progressed forward: Strategy, Design, Development and Content Creation, to deliver a holistic experience and streamlined workflow for the NYM team.
With energetic new branding work by Macky Saturday, we took the new brand direction to create all new photography and video for the website.
Art Direction
Photography
Video
Creative Production
