Design / Ecommerce Strategy / User Experience


Iconic Jewelry Brand Gets a New Look and a New Shopify Plus Website

Since 1977, LAGOS has been a pioneer in fine jewelry, combining precious materials and expert craftsmanship thatt offer bold, feminine styles that encourage personal expression. The iconic brand partnered with Sweden Unlimited to design a new Shopify Plus site, after deciding to replatform from Magento.

LAGOS Shopify Ecommerce Sweden Unlimited


LAGOS was looking to replatform from Magento to Shopify Plus, and was in desparate need of a brand refresh to accompany the migration to a new platform. The brand was looking for a partner to help them step back, take look at what was working well, what wasn't, and design a new ecommerce platform that combined their rich story and beautiful jewelry, with a best in class user experience focusing on mobile conversion and customer service.

View the site


Following a deep discovery session with LAGOS, Sweden designed an elevated, intuitive Shopify Plus site while implementing best practices to reduce friction to purchase. The result is a luxurious yet user friendly site in which form follows function. The replatform and redesign has drastically improved brand perception, internal team workflows and conversion.

LAGOS Shopify Ecommerce Sweden Unlimited
LAGOS Shopify Ecommerce Sweden Unlimited

In 2020, we were replatforming from Magento I to Shopify Plus and desperately needed a creative facelift. However, this was not simply an exercise to beautify and modernize our site. It was truly to take a deep dive into the analytics, review heat maps and flows, and create a beautiful site that was also a best in class user experience.

Sweden was the perfect partner for this job. They took a strategic approach to the design process. They led a forensic audit of the site and also met with key stakeholders at LAGOS to ensure alignment on brand DNA. Their methodology was streamlined, methodical and complete. We hit all of our deadlines and milestones with no drama. At the end of it, our new exceeded everyone’s expectations. However, the proof was really in the results. Since launching the new site, we have seen nearly triple digit increases year over year.

The team at Sweden are pros. Hyper talented, lovely to work with, and they deliver a high-quality, luxe experience. For website design, UX work, development, I highly recommend Sweden! They are the best of the best.

Amanda Willinger
Chief Digital Officer - Lagos
LAGOS Shopify Ecommerce Sweden Unlimited



Increase in Page Views


Improvement in Organic Search


Improvement in Acquisition Bounce Rate


Improvement in Average Order Value


Improvement in Conversion Rate

Our website uses cookies to ensure you get the best experience. Privacy Policy