Olivia Palermo Beauty

Design / Optimization / Retained Services / Shopify Plus / User Experience

Olivia Palermo worked with Sweden to deliver a quick to market Beauty collection on her DTC Shopify Plus website, as well as overall site enhancements.

A New Beauty Collection for the Original Fashion Influencer


Influencer Olivia Palermo had partnered with The Marie Claire Beauty Group to create a Beauty collection inspired to elevate your everyday. Palermo’s Shopify Plus website was designed and built in a way that did not support the introduction of a new category like Beauty.

View the site
Olivia Palermo Shopify PDP


With the collection launch fast approaching, Sweden was able to take the Shopify Plus site to our team, to rearchitect, redesign and develop key pages to optimize the user experience for this new collection. While keeping the editorial content top of mind, we expanded the Search abilities, added key Promotional Modules, streamlined the Shogun content integration, added Pre-Order & Video features, and made the site easier for the OP team to make updates.


The site continues to see increases across key metrics

Conversion Rate
Returning Customer Rate

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