Design / Optimization / Platform Development / Retained Services / Shopify Plus / User Experience


Experiencing a New Era of Luxe Sleepwear

Lunya, the brand focused on reinventing sleepwear for the modern woman, partnered with Sweden Unlimited to develop and execute a redesign and development of their flagship site on Shopify Plus. Besides the overall design aesthetic, we focused heavily on infusing the new branding and messaging with an elevated design and user experience.

Ashley Merrill's Lunya

About the Brand

Lunya CEO founder Ashley Merrill is on a mission to make sleepwear better—and more beautiful. Ashley also a principal in NaHCO3, an early-stage venture capital company she launched with her husband Marc Merrill, the co-founder and former co-CEO of Riot Games. Lunya launched in 2014 and offered sleepwear far superior to your typical pajama sets and sexy lingerie; Merrill sought to create flattering designs in comfortable and washable fabrics that would allow her to relax at home and look great doing it.

Experience the Site
Lunya Sweden Unlimited Design
Lunya Sweden Unlimited Design
Lunya Sweden Unlimited Design
User Experience

Enhanced and Customized Site Design

Working with Lunya team we designed an enhanced ecommence user experience. From taxonomy to design we optimized it to be both easy for the customer to navigate, as well as easy for the Lunya team to update - without sacrificing brand storytelling.

Lunya Sweden Unlimited Design
Lunya Sweden Unlimited Blog Design
Content & Commerce

Otium Magazine

We designed the Otium magazine layout to establish further a compelling editorial content strategy that resonates with all Lunya customers. Otium represents: eating, playing, resting, contemplating, and resting — reclaiming the world of meaningful leisure. A source of inspiration and education for new consumers, making the Lunya brand voice stand out.

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