Samuel Hubbard

Challenge

The Samuel Hubbard Shoe Company is an American footwear brand founded in 2013 by Bruce R. Katz. A co-founder of the Rockport Shoe Company, When they came to us, they were frustrated with the effort involved in making simple updates to their Magento site, calling working with the site a "nightmare." Additionally the site had poor speed, lacked many basic ecommerce features, and did not do a good job of communicating the brand's rich history and storytelling around the product's technology, sustainability and attention to quality.

Blog Today, Gone Tomorrow

A principal reason that leading ecommerce companies invest in editorial blog content is to increase visibility. The more content brands create increases the likelihood of appearing in search engines to drive organic traffic. Blogs provide the ideal platform to amplify a brand’s SEO strategy.

For the Samuel Hubbard Journal, Sweden Unlimited integrated key selling opportunities with shoppable content. The retail industry is undergoing notable changes in how it advertises products. From blogs to video ads to social media, content is shifting away from its traditional format and becoming more interactive, influential, and unique. Brands simultaneously reduce the number of steps shoppers need to take to go from content to purchase by including shoppable components.