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We worked with iconic beauty brand Elizabeth Arden for several beauty and skincare campaigns. The brand was looking to elevate and modernize their creative with a fresh perspective, while weaving in the brand pillars of female founded, premium skincare and an authentic authority on total beauty. Our work for the brand has included Creative Direction, Concepting, Advertising Campaigns, Copy, Production, and Toolkit Creation.
Our first campaigns for the brand revolved around Elizabeth Arden's successful Prevage Skincare line. We were tasked to create two new campaigns - one for the Prevage Anti-Aging Collection and one to introduce Prevage Progressive Renewel: a new four step intensive treatment with idebenone - the most powerful antioxidant for the skin. Our campaign included traditional, as well as digital and social assets.
We developed a campaign for White Tea evolving "Find Your Moment", while modernizing the creative to develop an evocative lifestyle narrative with a premium look and feel.
The Great 8 campaign takes the concept of multitasking with an 8 in 1 formula that protects and perfects the skin so you can save time. We created the campaign using CG elements with a play on neon icons illustrating the beneftis of the product.
We developed two Chinese New Year campaigns for the brand, to market to their strong Chinese customer base. Our first campaign features a fun stop animation of a whimisical pig playing hide and seek with her favorite Elizabeth Arden products. The following year, we went classic and sophisticated with a play on the brand's famous ceramide capsules entering through a magical doorway.
We revitalized the brand's classic Green Tea fragrance with new in-store and digtial assets, introducing new fresh scents to the collection.
