You can email us at info@swedenunlimited.com or send us a note below.
Head is a globally recognized sports brand, best known for its innovation in tennis and skiing. Now, with the launch of Head Golf, the brand is expanding its legacy into the world of golf, bringing high-performance apparel and equipment to a new audience. To support this venture, Head Golf needed a robust e-commerce solution—one that could scale seamlessly while maintaining the brand’s minimal, performance-driven aesthetic. Sweden Unlimited was brought in to develop a fully customized Shopify 2.0 theme that would provide a best-in-class digital shopping experience.
Head Golf came to us with a clear vision for a site that reflected the minimalist sophistication of the brand while offering the infrastructure to support growth—robust product merchandising, intuitive navigation, and backend tools for easy content management.
There was also a roadmap for deeper functionality: a gated membership experience, early product access, and affiliate programs—all requiring thoughtful, scalable architecture.
We engineered a modular Shopify build that delivered on both performance and flexibility. Every component was crafted for ease-of-use on the backend while staying faithful to the provided designs.
Key highlights include:
Custom Theme Development — Built from the ground up with reusable components and clean code, allowing for efficient content updates and long-term maintainability.
Global Styling Integration — All typography, layout, and brand elements were implemented with pixel-level precision.
Enhanced User Tools — We implemented customer account features like order history, address management, and exclusive member pricing—all designed to support future personalization.
Third-Party Integrations — From ESPs to analytics and shipping tools, the site is wired for a best-in-class commerce stack.
Editorial Support — Blog and storytelling templates were included to help the team evolve content alongside product.
We also supported QA, user testing, and a coordinated launch plan to ensure a smooth go-live.
The result is a fast, elegant ecommerce experience that sets a strong digital foundation for Head Golf. While the look is minimal, the tech is anything but—under the hood is a flexible and scalable platform built to evolve with the brand’s ambitions.
This project is a clear example of how a well-executed build can elevate a pre-existing design system and help a legacy brand break into new territory with confidence.
View Live Site
