Camoworks

ABOUT CAMOWORKS

CAMOWORKS is a Los Angeles-based design studio founded by CEO Brad Beckerman, consisting of highly skilled and detail-obsessed artists, illustrators, and industrial designers. They specialize in unique collectible art and are on a mission to elevate fandom. The studio’s signature design concept, CAMO 3DLA™, is inspired by global icons in music and creates original and officially licensed art. 

Their debut collectible art series featuring AC-DC, Bob Marley, Grateful Dead, Jimi Hendrix, Miles Davis, and Notorious Big is called the CAMO 3DLA™ Icon Series, is limited to only 500 pieces per icon, and is fully authorized by the artist or their estates. 

Augmented Reality (AR) for Products

These collectible art pieces' are a sensory experience best seen in person. So we harnessed the power of augmented reality to transport these unique creations straight to your living room. No need to wonder about scale or how it'll fit - customers can see it for themselves with this immersive approach to online shopping.

CGI Demos

We art directed and produced a series of short CGI demos for Camoworks' new collection of collectible sculptures inspired by music legends. Our beautifully rendered fly-through showcases the dynamic design and served as an exciting reveal of this unique product. Using CAD models from the product designers, we textured, lit, and animated these 3D artworks to display on their website, digital marketing, and social media.

Illustration and Animation Content

We art directed and produced animated vintage-style illustrations to express the cultural cool of these well-known licensed images. These animations were designed to capture the artists’ nostalgia while also creating an immersive and lively experience for the viewer. Combining classic aesthetics with modern sensibilities, we created something familiar yet fresh.

Brand Guidelines

Camoworks partnered with Sweden Unlimited, who delivered a complete brand book. The process included branding workshops to shape their digital, graphic, and tone of voice strategies. The brand book covers all aspects of the brand, including mission, vision, brand codes, and story. The document also offers guidance on art direction, digital strategy, social media, and copywriting. All aspects work together to establish a clear and cohesive brand identity, founded on Brad Beckerman‘s creative vision.