More Humanist Medical Imagery
As we upheld the importance of Bodily’s content and commerce model, we knew that effective imagery would help bring the right attention to the site’s focus around birth and pregnancy recovery. To bring this to life, we worked with New York-based agency, Mother, as they developed the overarching branding, to adapt and extend it digitally.
We brainstormed to create a visual solution tied to each article topic. To ensure that all illustrations complemented the graphic elements used for packaging and branding, we implemented a direction around gender-neutrality and inclusivity. From there, we worked with illustrators Wendy Eduarte and Sofia Pashaei to create visuals in keeping with these key brand pillars.