CNCPTS

We focused on delivering a clean, minimal design that would let CNCPTS’ exclusive products and collaborations stand out while ensuring the site could handle high-traffic events like product drops. We integrated key features such as pre-orders, raffles, and live auctions to engage their audience and enhance the shopping experience. Mobile optimization was also a priority, offering users an intuitive experience on any device. With custom-built tools and advanced Shopify integration, we ensured the platform was both high-performing and easy to manage, aligning with CNCPTS’ bold, streetwear-driven identity.

We implemented advanced functionality to support CNCPTS’ drop culture, including pre-orders, live auctions, and countdown timers to build anticipation for exclusive releases. Shopify’s robust infrastructure provided scalability, ensuring smooth performance during high-traffic product drops. We enhanced the user experience with key features like hidden collection pages for VIP customers, allowing early access to select items, and added VIP account states with custom animations for a personalized touch. To streamline product launches, we introduced release date control, preventing premature purchases, and integrated pre-orders directly into product pages. A dynamic blog section was created to showcase collaborations, events, and community initiatives, deepening customer engagement with CNCPTS’ narrative. The custom raffle system ensured fair access to limited-edition items, managing orders through Shopify Flow to prevent duplicate entries and handle high-demand releases. Additionally, we developed custom packing slips, brand-specific size guides, and Klaviyo email templates to enhance communication and maintain brand consistency.

CNCPTS (Concepts) is a pioneering streetwear retailer known for its exclusive sneaker collaborations, high-end fashion curation, and innovative approach to e-commerce, with flagship stores in New York City and Boston.