CNCPTS
CNCPTS
Details

CNCPTS is a New York and Boston-based streetwear retailer founded in 1996, known for pioneering collaborations with Nike, Adidas, Birkenstock, and global fashion houses. Sweden led the design and build of their Shopify Plus site, developing a set of custom features to support the complexity of drop culture and a highly engaged audience.
Approach

The experience was designed to feel clean and minimal, allowing CNCPTS’ products and collaborations to take center stage. Beneath that simplicity, Sweden developed a set of custom tools to support high-traffic drops, limited releases, and a tiered customer experience, giving the team more control over how products are launched and accessed.

• Clean, minimal UX and UI design
• Custom raffle system using Shopify Flow to manage high-demand releases and prevent duplicate entries
• Pre-orders integrated directly into product pages
• Live auctions and countdown timers for product drops
• Release date controls to prevent premature purchases
• Hidden collection pages for VIP early access with custom animations
• Dynamic blog for collaborations, events, and community content
• Custom packing slips, size guides, and Klaviyo email templates
• Mobile optimization across all features
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Testimonials

Sweden Unlimited has easily been one of the best partners we’ve worked with on web design and development. They took the time to understand our industry, provided valuable insights, and brought our vision to life with professionalism and clarity. We highly recommend them for any web design or development needs.

Allison Lau
Ecommerce Manager, CNCPTS