The explosion of the sneaker industry in the last few years is not unknown to anyone and one of the fastest growing trends has undoubtedly been collaborations. So we were particularly excited when Concepts approached us to work with them on a project to design a themed ecommerce store all about the Woodstock to promote and sell their three, limited edition remixes of the legendary Nike Air Max. Three separate drops over the course of a month.
That meant three separate websites for three separate shoes and subsequent apparel collections. And we had just under two months to do it.
Oh, and we were told that the last collab they did sold out in approximately 5 mins - so, no pressure.