Not Your Mother’s

Art Direction / Creative Production / Design / Ecommerce Strategy / Photography / Shopify Plus / User Experience / Video

All New Shopify Platform for Clean, High Quality Muliti-Generational Haircare Brand

Sweden Unlimited created a Direct to Consumer ecommerce destination for the popular haircare brand, including a ecommerce strategy, a Shopify Plus ecommerce site as well all website photography and video.

Challenge

Not Your Mother's, a top selling hair care brand in major retailers like Target, Walmart and most major drugstore chains, was apprehensive about launching their own D2C ecommerce website from scratch. With very limited brand assets and internal knowledge on running a successful ecommerce store, the challenge was understandably daunting.

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Not Your Mothers landing page web design showcasing their beauty and haircare branding and curl products.
Not Your Mother's product page design showcasing a purple shampoo on top, and a Woman washing her hair below.

Solution

Our first phase of the project involved a robust discovery and strategy phase in which we helped the brand identify Business Requirements, Technical Solutions as well as Asset Gaps including photography, video and copy. Then throughout the next several months, Sweden’s 4 key work streams progressed forward: Strategy, Design, Development and Content Creation, to deliver a holistic experience and streamlined workflow for the NYM team.

Not Your Mother's Shopify
Not Your Mother's Shopify
Not Your Mother's Shopify
Not Your Mother's Shopify
Not Your Mother's Shopify
Not Your Mothers photography content
CONTENT CREATION

All New Look and Approach

With energetic new branding work by Macky Saturday, we took the new brand direction to create all new photography and video for the website.

Art Direction

Photography

Video

Creative Production

RESULTS

Ecommerce Performance By The Numbers

320%

Increase in revenue
Not Your Mother's Photography
Not Your Mother's Photography
Not Your Mother's Photography
Not Your Mother's Photography
Not Your Mother's Photography
Not Your Mother's Photography
Not Your Mother's Photography
Not Your Mother's Photography
Not Your Mother's Photography
Not Your Mother's Photography

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