Art Direction / Design / Optimization / Shopify / Shopify Plus / User Experience

Sweden Unlimited Piglet in bed Shopify

A New Ecommerce Destination for the Linen Bedding Brand Made for Living

Sweden partnered with the British linen and bedding brand as they embarked on a redesign & upgrade to Shopify Plus, along with a push towards the US market.


The fast growing brand was outgrowing their Shopify ecommerce site and were looking to upgrade to Shopify Plus. With a new redesign, Piglet wanted to synthesize a more elevated brand and content strategy, as well as introduce ways to grow customer loyalty and introduce a best in class experience for their customers to build custom bedding bundles.

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Piglet Bundle


Sweden delivered an optimized new Shopify Plus ecommerce site has become a destination for natural comfort. The site was designed and built within a framework that will the brand to grow into other lifestyle categories, with an emphasis on editoiral storytelling, flexibility and multi-currency support. Robust filtering, a refined taxonomy and custom bundle builder highlight the relaunch.

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