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LemLem is sustainable resortwear & swimwear founded by supermodel Liya Kebede after a visit with a group of traditional weavers in her native Ethiopia.
Lemlem is a sustainable fashion label founded by supermodel Liya Kebede with a commitment to helpinng women artisans in Africa thrive. The brand was unhappy with outdated Shopify site with limited flexibility, ADA compliance issues and uninspiring content page layout options.
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Sweden's first deliverable was an SEO audit coupled with an SEO how-to and guide to allow the brand to continue to optimize the website's SEO. Next, we introduced Sweden's own custom Shopify theme and worked with the team to create an elevated branded experience with new features like Gift Cards, Pre-Order, Shop The Look, Multi-Currency, ADA Compliance work, and an engaging story-telling content module strategy. The site has seen tremendous growth since the relaunch, with an improved conversion rate and time spent on site.
