Designing for a Collector’s Eye
Our visual direction took cues from classic art book layouts and the quiet confidence of a well-curated gallery. The interface needed to feel grounded and respectful. A clean framework that foregrounds the photography without competing with it.
We designed the typography and layout to convey editorial authority: structured, intelligent, and rooted in design history, while also demonstrating a rich command of best-practice ecommerce UX. Every type style and grid decision was made to feel purposeful. It was important that the site inspire trust, especially for first-time collectors, without leaning into trend-driven design.
At the same time, the site needed to spark curiosity and invite exploration. On the homepage, we introduced a masonry-style “salon wall,” a curatable, collage-like grid of photographic prints that mimics the feel of a physical gallery wall. Inspired by both traditional salon hangs and visual platforms like Pinterest, this layout sets a tone the moment a user lands. It feels more like a visual journal than an online store. It’s immersive, personal, and intentionally non-transactional.
Color was used sparingly but intentionally to signal editorial zones, guide navigation, and add subtle energy to the user experience without distracting from the work. The result is a design system that feels elevated and intuitive. Editorial in tone, ecommerce in function.
