W Hotels

W Hotels, undergoing a major rebrand, needed a website that mirrored their transformation across physical spaces and brand identity. We had previously launched The Angle, their magazine-style blog, and they tasked us with integrating it into a single platform that also featured hotel information, event highlights, and updated city guides. While the previous site served its purpose, the new challenge was to align the digital experience with the brand’s fresh, vibrant aesthetic and cater to a global audience with flexible, modern content presentation. The goal was to provide a seamless, luxurious digital platform, built to engage users and support W Hotels’ forward-thinking identity.

CLIENT’S GOALS

• Integrate The Angle magazine into the main W Hotels site.
• Align the website design with W Hotels’ updated, modern aesthetic.
• Enhance usability and content management.
• Ensure a fully responsive, digital-first platform.
• Support multilingual capabilities and ADA compliance.

SERVICES PROVIDED

• UX & UI Design
• WordPress Development
• Strategy
• Content Strategy
• Custom Web Development
• Ongoing Retainer

DESIGN STRATEGY
Our design overhaul for W Hotels reflected their redefined brand identity, bringing together elements of modern luxury, vibrant energy, and localized touches. We introduced a clean, sleek aesthetic with a bold use of color that captures the essence of the hotel chain’s liberated luxury ethos. The user experience was carefully curated to feel intuitive yet playful, emphasizing W Hotels’ daring design sensibilities while maintaining elegance.

TECHNICAL IMPLEMENTATION
We upgraded the WordPress platform to provide a more flexible content management system. The modular approach allowed W Hotels to easily adapt various content formats, from city guides and event listings to long-form editorials and videos. We merged The Angle into the main site, consolidating all brand offerings under one unified digital space. Key technical features included custom destination pages for the W Presents event series, multilingual support, and ADA compliance to meet W Hotels’ global and inclusive audience.

W Hotels, a luxury brand under Marriott International, is known for its bold design and high-energy atmosphere. Catering to travelers who seek style and vibrancy, W blends cutting-edge interiors with curated dining and wellness experiences. Its recent rebrand embraces liberated luxury, emphasizing personalized, design-driven stays inspired by local culture.