Thousand Fell

The TF team wanted their site to better mirror their commitment to sustainability and circular economy principles and needed to be able to include more content about their innovation in this area.

We updated their outdated theme to 2.0 with an all-new design in under 6 weeks. We heavily leveraged Shopify’s powerful Sections features to seamlessly integrate their abundance of new content onto their site, ensuring a richer and more immersive experience than before.

Along with cart updates like the ability to apply recycling credits, EcoCart carbon footprint offset contributions, GWP, and robust upsells, the new TF site strongly reflects the brand’s mission to “take out what we bring in and to leave the world better than we found it.”

Thousand Fell, established in 2018 by Chloe Songer and Stuart Ahlum, is a trailblazer in the footwear sector, headquartered in New York City. The brand distinguishes itself through a unique blend of style, comfort, and environmental accountability. Their sneakers, fashioned from an array of natural and recycled materials, epitomize the fusion of chic design with practicality. Notably, Thousand Fell’s innovative approach is exemplified by its closed-loop recycling initiative, offering customers the option to return old sneakers for recycling. This strategy not only reflects their commitment to a circular economy but also cements their status as a trendsetter in eco-conscious fashion. Thousand Fell is more than just a brand; it represents a progressive movement towards a sustainable future.