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Sweden Unlimited worked with Natasha Denona, the award-winning makeup artist and entrepreneur, to reimagine the brand’s digital footprint creating a more elevated, future-forward eCommerce experience on Shopify Plus.
With the philosophy that makeup is the ultimate living art form, Natasha Denona needed to create a new shopping experience that synthesized the brand identity with best-in-class design to further drive consumer awareness by bringing the core values to life. The new Shopify Plus site needed to be highly engaging, highly converting and introduce new story telling features like video tutorials, photo galleries and an editorial point of view.
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We began with an in-depth discovery phase that included concept design to determine the full feature set and initiate the app selection process since this was the brand’s first experience with Shopify. Sweden then went on to collaborate with the brand to create an immersive, sleek high fashion design with elegant movement with interactive features including a revival of the apple cover flow interface for browsing tutorial videos.
Sweden then went on to collaborate with the brand to create an immersive, sleek high fashion design with elegant movement with interactive features including a revival of the apple cover flow interface for browsing tutorial videos.
The content rich PDPs include up to twelve images showcasing product on different skin types and emphasizes tutorials and how-to’s to inspire discovery and education. The site was designed and built with a mobile first approach, and responds beautifully to the customer’s device. Other highlights include a cool, editorialized About Natasha and Natasha’s Work gallery.
After the successful launch of the global eCommerce site, we were then tasked with converting the English site into a right to left Hebrew site to better serve their large customer base in Israel. To revise the theme, Sweden took extra care with CSS style adjustments, Hebrew font updates, and revisions to features within the site to serve Israeli specific content. The Hebrew site also features pages for Natasha Denona’s education Academy based in Israel. Users can apply for the program, browse available classes, and see previous student work.
