Piglet

Art Direction / Design / Optimization / Shopify / Shopify Plus / User Experience

Sweden Unlimited Piglet in bed Shopify

A New Ecommerce Destination for the Linen Bedding Brand Made for Living

Sweden partnered with the British linen and bedding brand as they embarked on a redesign & upgrade to Shopify Plus, along with a push towards the US market.

Challenge

The fast growing brand was outgrowing their Shopify ecommerce site and were looking to upgrade to Shopify Plus. With a new redesign, Piglet wanted to synthesize a more elevated brand and content strategy, as well as introduce ways to grow customer loyalty and introduce a best in class experience for their customers to build custom bedding bundles.

View The Site
Piglet's home web page UX design advertising their classy everyday essentials of bedding and loungewear.
Piglet's product web page UX design showcasing a soft plain white duvet cover against a white background.

Solution

Sweden delivered an optimized new Shopify Plus ecommerce site has become a destination for natural comfort. The site was designed and built within a framework that will the brand to grow into other lifestyle categories, with an emphasis on editoiral storytelling, flexibility and multi-currency support. Robust filtering, a refined taxonomy and custom bundle builder highlight the relaunch.

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