content creation and production
Bringing a Hotels Culture to Life with Video
We created an editorial strategy and content calendar that would share the brand's perspective across fashion, design, music, fitness, and more. Core to this content strategy is compelling video content. "The Angle", W Hotel's content hub, produces at least ten new pieces of content each month, including music, interviews cocktail recipes, and features on a diverse group W Hotels collaborators. W Hotels has earned first place in the “Website” category of PR Daily’s 2016 Content Marketing Awards. The site boasts an audience of about 50,000 people per month since its launch in April 2016.