Brand-Led Design & Ecommerce

Transforming your ecommerce business with a blend of creative and technology solutions to elevate your brand.

Our Services

UX & UI Design
Creative & Art Direction
Visual Brand Identity
Content Creation

Strategy & Analytics
Site Audits
Growth Retainers

Shopify Plus Development
Third Party App Integrations
Platform Migrations
Solutions Architecture

Wild ElementsEnvironmentally Focused Beauty

Art Direction · Design · Shopify Plus · User Experience


VeerPushing Families to Adventures

Art Direction · Design · Shopify Plus · User Experience

OPI redesign by Sweden Unlimited

OPICelebrating a World of Color

Art Direction · Design · Shopify Plus · User Experience

Natasha Denona

Natasha DenonaInspiring Beauty Fans Everywhere

Art Direction · Design · Shopify Plus · User Experience

Living Proof

Living ProofElevating Science-First Haircare

Art Direction · Design · Shopify Plus · User Experience


LunyaExperiencing a New Era of Luxe Sleepwear

Art Direction · Design · Shopify Plus · User Experience

Client Experience

We have collaborated with some of the most iconic and influential brands across luxury, fashion, beauty, home, lifestyle, editorial, and hospitality.

Swag Shop

By popular demand, you can now shop for Sweden Unlimited design merch at our very own Shopify Shop!
Shop That Shit!


The team at Sweden are pros. Hyper talented, lovely to work with, and they deliver a high-quality, luxe experience. For website design, UX work, development, I highly recommend Sweden! They are the best of the best.

Amanda Willinger

Chief Digital Officer, LAGOS

Sometimes, you come across a team that gives you an entirely new perspective on what's possible. The brand came to life, the concept came to life and, within it all, I came back to life. The intense passion, love, and expertise Sweden brought to this project helped a brand in its infancy feel established.

Rehan Choudhry

Co-Founder x CEO, Chptr

I’ve worked with Sweden Unlimited many times over the last ten years, and during each engagement, they produced elegant, modern, speedy, and effective user interfaces and creative experiences that drive conversion while preserving and enhancing the brand’s image.

Richard Adams

Vice President Global E-Commerce and Omnichannel, Pandora

Building a website with Sweden was so much fun! The whole team is such a pleasure to work with. So professional, easy to talk through things with and so creative! We could not be happier with how the LEVEL website turned out. The experience was 10 out of 10!

Brie Emerson


Sweden Unlimited creates content that has simple messaging, sophisticated design and their approach is collaborative. Whilst their Creative is indisputable, they really listen to the client. Whilst their design is purposeful; their deliverables are robust.

Thom Caughlin

Global Creative Operations, Estee Lauder

Sweden Unlimited was a great partner for the redesign of NOWNESS. They did a fantastic job in designing the site and helping us define the ideal user experience. They were fully committed to delivering a great product and we were all very proud of the final result.

Daniel Coutinho

Managing Director, NOWNESS

We had the pleasure of working with Sweden Unlimited when we were reevaluating our brand guidelines and subsequently bringing the brands alive on three new Shopify websites. From their initial presentation to us it was clear that Sweden Unlimited paid attention to our market research and what we were trying to convey in our new environments.

Mads Ryder

Chief Executive Officer, Lenox Corporation

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News & Notes

Breadcrumbs: To Crumb or Not to Crumb: Weighing the Benefits and Drawbacks of Website Breadcrumbs

Shopify’s New & Improved Order Routing

SWEDEN the Band: Origin Story

 Shopify Out with the Old…

R.I.P., I.E., An Ode to Mystery

Shopify Unite. Sweden’s Take

So Is AI Coming For Our Jobs?

Slackathon Spotlight: Aaron and Tom

Sweden Summit 2022

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