275 Central
275 Central
275 Central
275 Central
275 Central
275 Central
Details

275 Central is a footwear brand built on decades of industry expertise, founded by a third-generation family behind independent retailers Jildor Shoes and Footnotes. Originally launched to bring stylish, comfort-driven footwear to a broader audience, the brand came to Sweden as it prepared to evolve beyond its regional roots and establish a more distinct fashion identity. Sweden developed the full brand identity system and continues to support the brand through ongoing creative direction and campaign production.
Approach

Sweden developed the brand from the ground up, creating a visual identity that balances 275 Central’s heritage in footwear with a modern, approachable point of view. Since launch, the partnership has continued through ongoing creative direction and campaign development designed to evolve the brand’s visual language season after season.

• Full brand identity development
• Visual identity system and brand guidelines
• Spring 2025 campaign creative and production
• Fall 2025 campaign creative and production
• Spring 2026 campaign creative and production
Features

Additional features include:

  • Custom Auctions development
  • Search & Discovery
Credits

Photography by Tiffany Nicholson
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