Tea Collection
Details

Tea Collection is a children's clothing brand built around a love of world cultures and considered design. When they came to Sweden, they were running on a legacy custom platform that had reached its limits. Sweden led both a full rebrand and a migration to Shopify Plus, creating a new brand foundation and a scalable digital experience to grow with it.
Approach

The rebrand shaped everything: a new brand book established the visual and tonal direction that carried through every aspect of the site. The build was designed for flexibility and performance, with a component-based frontend and seamless backend integrations ensuring the transition was invisible to the customer.

• Full migration from a legacy custom platform to Shopify Plus
• Brand refresh and new brand book
• Shopify 2.0 architecture with a component-based frontend
• Faceted filtering and merchandising via Shopify Search & Discovery
• Checkout customization via the Shopify Branding API
• Shopify Flow for automations
• Direct BlueCherry ERP integration for order and inventory sync
• Data migration, redirects, and QA
Features
  • Search & Discovery
  • Checkout Blocks
  • AfterShip Returns
  • Matrixify
  • Storemapper Store Locator
  • GA4 implementation
  • Microsoft Clarity
Partners:
  • Klaviyo
  • Elevar
  • Swish
  • Judge Me
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