Cara Cara
Details

Cara Cara New York is a fashion brand founded in 2019, known for vibrant, pattern-driven designs that bring a sense of joy and escape to everyday dressing. When they came to Sweden, their digital presence was not keeping pace with the brand. The ecommerce experience was underperforming, and the visual identity needed refinement. Sweden addressed both, creating new brand guidelines and rebuilding the site on Shopify Plus.


+19.1% Sessions
+22.7% Engagement Rate
+199.7% Add to Cart Events
Approach

The design drew inspiration from vintage holiday magazines, travel photography, and Cara Cara's own vibrant patterns, combining paper collages, Oxford rule borders, and vintage floral clip art into a maximalist aesthetic that still felt modern and easy to shop. A full brand guidelines overhaul laid the foundation, covering typography, color palette, tone of voice, and photography direction.

• Full brand guidelines refresh including typography, color, tone of voice, and photography
• UX and UI redesign on Shopify 2.0
• Maximalist design system inspired by vintage holiday magazines and travel photography
• Custom pattern spotlight modules on product detail pages
• Complete the Look feature to surface matching items and support AOV
Features

Additional Shopify work includes:

  • Shopify Markets
Partners:
  • Shopify
  • Klaviyo
  • Gorgias
  • Attentive
  • Loop
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