Assouline
Details

Assouline is a luxury publisher known for its iconic coffee table books spanning art, fashion, travel, and culture. Sweden designed a digital campaign supporting Assouline’s Travel Series, spotlighting six new titles, each centered on a distinct destination.

Approach

Sweden developed a cohesive campaign system designed to scale across multiple titles and platforms. The work balanced visual consistency with efficient production, creating a flexible toolkit that could be adapted throughout the season while maintaining a clear, recognizable point of view.

• Campaign concept and creative direction
• Animation / short video for each titlen
• Digital asset toolkit adaptable across platforms

Credits

Art Direction / Video: Scott Williams