W Hotels
Details

W Hotels is a global luxury hotel brand under Marriott International, known for its bold design, high-energy atmosphere, and a rebrand centered around liberated luxury. Sweden has been a long-term partner since 2016, initially designing and launching The Angle, W Hotels’ branded editorial magazine. Most recently, we designed and developed a new digital home for W Hotels, bringing The Angle together with hotel information, event highlights, and city guides into a single, unified platform.
Approach

The new site brings W Hotels' visual identity to life digitally, with a clean, bold aesthetic that reflects the brand's daring sensibility while remaining intuitive and easy to navigate. The WordPress platform was upgraded to support a more flexible content management system, allowing for flexible content types and engaging story telling.

• Integration of The Angle magazine into the main W Hotels site
• UX and UI design aligned with updated brand identity
• Custom destination pages for the W Presents event series
• Modular content system for city guides, editorials, and video
• Multilingual support and ADA compliance
• Ongoing retainer for development, content, and translations
Features

Wordpress work includes:

  • Wordpress
  • WPEngine
  • Gutenberg Page Builder
  • Wordfence
  • WPML WordPress Multilingual Plugin
  • Booking Widget Integration
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Testimonials

“Sweden Unlimited has been a trusted partner to W Hotels since they helped us launch The Angle in 2016. From site design to content strategy and day-to-day maintenance and management, we have engaged Sweden to help us manage various aspects of our editorial presence. The team is strategic, creative, nimble, and most importantly, dependable. They have stood alongside W Hotels through various stages of our business, from launch of The Angle, the Marriott International acquisition, an interruption of business during the COVID-19 furloughs, and now the redesign of whotels.com. I could not be more delighted to recommend Sweden Unlimited as a trusted agency partner.”

Christine Espinoza
Director, Social & Content Marketing – Luxury