Sonic Editions
Sonic Editions
Details
Sonic Editions produces limited-edition, hand-framed photographic prints of cultural icons across music, film, and sport. They partnered with Sweden to reimagine the ecommerce experience, including a migration from WooCommerce to Shopify Plus, creating a more refined and scalable platform that reflects the considered, collectible nature of the work.
Approach

Sweden rebuilt the site on Shopify 2.0, combining a custom design system with bespoke backend logic and a refined visual identity. The design draws from classic art book layouts and curated gallery spaces, with typography and grid systems that feel purposeful and editorially grounded, allowing the photography to take center stage. Color is used sparingly to define editorial zones and guide navigation without distracting from the work.

Key features include:

• Masonry-style salon wall on the homepage, a collage-like grid of prints that echoes a physical gallery hang
• Custom Shopify 2.0 theme with tailored product logic and content modules
• Global UI component library designed for flexibility across editorial, campaign, and product content
• Dynamic image generation for real-time previews across frame and size combinations
• Edition tracking via Shopify Flow to manage limited edition numbering across variants
• Automated PDF certificates of authenticity generated at point of purchase
• View in a Room feature with high-quality photographic previews of framed prints in real settings
• Full customer and order migration from WooCommerce plus Klaviyo setup
• Fulfillment integration connecting order flows to third party framing partners
Features

Additional work includes:

  • Global UI Component Library
  • Dynamic Image Generation
  • Edition Tracking via Shopify Flow
  • PDF Certificate Automation
  • View in a Room Feature
  • Customer and Order Migration
  • Fulfillment Integration
Partners:
  • Shopify
  • Ship Station
  • Awin
  • Klaviyo
  • Okendo
  • Swish
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