Assouline
Assouline
Assouline
Assouline
Details

Assouline is a luxury publisher known for its iconic coffee table books spanning art, fashion, travel, and culture. For the 2023 holiday season, Sweden developed a campaign supporting Assouline’s collection, with the selected concept, World of Wonder, bringing a winter landscape to life through handcrafted paper sets and stop-motion animation.
Approach

Sweden led the creative direction and production of the campaign, developing a whimsical paper world built around Assouline’s travel collection, candles, gift sets, and Ultimates books, reimagined as a mountainous landscape. The system was designed to translate seamlessly across video and still imagery, creating a cohesive set of assets for use across digital and physical channels.

• Campaign concept development and creative direction
• Moodboards, style frames, and storyboards
• Paper craft set design and production
• Stop-motion animation shot in 4K
• High-resolution stills captured alongside video
• Asset toolkit across multiple aspect ratios for social, web, print, and outdoor
Credits

Animator, Director, Stop-Motion:
Maxwell Sorensen

Photographer:
Francisco de Deus

Set Design, Model Making:
Tifa Chii

Set Design, Papercraft:
Nicole Licht

Photographer Assistant:
Gabriel Montagnani

Model Making:
Kerry Coutu

Set Design VFX Artist:
Bill Thompson
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