Chptr
Chptr
Chptr
Chptr
Chptr
Chptr
Details

Chptr is a memorial platform designed to help people collect, preserve, and share memories of loved ones. When co-founder Rehan Choudhry partnered with Sweden, the company was at an early stage with a name, a vision, and an opportunity to define how the product would connect with users. Sweden developed the brand from the ground up and designed the complete mobile app experience, creating a thoughtful identity and product system centered on remembrance, storytelling, and human connection.
Approach

The project began with a fundamental brand challenge: creating an identity that could acknowledge loss while still feeling hopeful, approachable, and human. Sweden developed a brand system centered around the elephant, inspired by a story of two elephants reuniting after decades apart. The symbol became a powerful metaphor for memory, connection, and enduring relationships, giving the brand a distinctive identity that felt meaningful without relying on familiar memorial tropes.

From there, Sweden translated the brand into a mobile-first product experience designed to make sharing memories feel natural and familiar. Rather than drawing inspiration from traditional memorial platforms, the UX approach borrowed from modern social products, creating an experience that felt intuitive, accessible, and centered on storytelling.

• Brand strategy and visual identity development
• Logo and symbol design
• UX and UI design for a mobile-first MVP
• Product experience and interaction design
• Content creation and brand storytelling support
• Design system development for future product growth
Get In Touch

Testimonials

"You took the time to have tough conversations."You took the time to have tough conversations. You had the patience to get us places we didn't see as clearly in that particular moment. Sometimes, you come across a person or a team that gives you an entirely new perspective on what's possible. The brand came to life, the concept came to life and, within it all, I came back to life. The intense passion, love, and expertise Sweden brought to this project helped a brand in its infancy feel established."

Rehan Choudhry, Co-founder & CEO
Chptr