Dr. Dennis Gross
Dr. Dennis Gross
Dr. Dennis Gross
Dr. Dennis Gross
Dr. Dennis Gross
Details

Dr. Dennis Gross is a clinical skincare brand with a loyal following built on results-driven formulas. Sweden led the creative direction for the relaunch campaign of the Alpha Beta® Glow Pad™, a cult favorite reimagined. Combining exfoliation, treatment, and self-tanning in a single mess-free step, it's one of the brand's most beloved products.
Approach

Sweden developed and led the campaign’s creative direction, shaping the concept, art direction, and shot list across still photography, video, and social. The work focused on clearly communicating the product’s multi-step benefits in a way that is easy to understand and consistent across every touchpoint.

• Campaign concept and creative direction: Own Your Glow
• Still life photography direction
• Step-by-step application video
• Social asset creation
Credits

Creative Direction: Sweden Unlimited
Production: Radar
Photography: Kat Borchart
Props: Michelle Longo
Hair: Gavin Harwin
Makeup: Mariel Barrera
Models: Nako and Sophie
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