Dr. Dennis Gross
Dr. Dennis Gross
Dr. Dennis Gross
Dr. Dennis Gross
Dr. Dennis Gross
Dr. Dennis Gross
Dr. Dennis Gross
Details

Dr. Dennis Gross brings a dermatologist’s precision to every product in its lineup. Sweden led the creative direction for the launch of the DermInfusions™ Plump + Repair Peptide Lip Treatment Tint, a multi-tasking treatment offering up to 2X volume in four sheer to medium shades, positioned as a clinically proven alternative to filler.
Approach

Sweden developed the creative direction for the campaign across still photography, video, and social. The work focused on clearly communicating both the product’s clinical benefits and its range of shades in a way that is easy to understand and consistent across every touchpoint.

• Campaign concept and creative direction: Fill. Tint. Treat. Repeat.
• Still life photography direction across four shades
• Before and after shots
• Application, Ingredient, Benefits and How-to Videos
• Social asset direction
Credits

Creative Direction: Sweden Unlimited
Production: Radar
Photography: Barbara Donninelli
Props: Michelle Longo
Hair: Gavin Harwin
Models: Aiden, Melissa, Sabey
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