Dr. Dennis Gross
Dr. Dennis Gross
Dr. Dennis Gross
Dr. Dennis Gross
Dr. Dennis Gross
Dr. Dennis Gross
Details

Dr. Dennis Gross is known for its clinical, pH-driven approach to skin health, trusted by dermatologists and skincare enthusiasts alike. Sweden led the creative direction for the launch of the Alpha Beta® pH Balance Replenishing Cream, the final step in the Alpha Beta® system, designed to restore the moisture barrier, reduce redness, and bring skin back to a balanced state.
Approach

Sweden developed the creative direction for the campaign across still photography, video, and social. The work translated the product’s clinical positioning into a visual system that is clear, consistent, and easy to understand across every touchpoint.

• Campaign concept and creative direction: Life's Unbalanced. Your skin doesn't have to be.
• Still life photography direction
• Application and texture video
• Social asset creation
Credits

Creative Direction: Sweden Unlimited
Production: Radar
Photography: Kat Borchart
Props: Michelle Longo
Makeup: Rika Shimada
Models: Imade Ogbewi and Marina Ingvarsson
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