Judy Blue
Details

Judy Blue is a denim brand with a devoted following built through boutique retail. Ready to take control of their direct-to-consumer story, they partnered with Sweden for a full brand and digital build from the ground up.
Approach

Sweden developed the brand identity and designed and built a Shopify Plus site, creating a cohesive digital foundation that feels fun, inclusive, and true to the brand. The platform is also being structured to support both DTC and wholesale through Shopify B2B, bringing everything onto a single system.

• Brand identity
• Tone of voice development
• Brand book
• UX and UI design
• Shopify Plus design and development
• Shopify B2B setup for wholesale
Features

Additional Shopify work includes:

  • Shopify B2B
Partners:
  • Shopify
  • Klaviyo
  • Judge Me
  • Userway
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