Kirna Zabête
Details

Kirna Zabête is a luxury fashion retailer known for its highly curated mix of established and emerging designers. Since opening its first boutique in SoHo in 1999, the brand has expanded its presence to key luxury markets including East Hampton, Bryn Mawr, and Palm Beach. Sweden partners with Kirna Zabête on an ongoing basis, providing strategic design and development support to continually evolve the Shopify Plus experience through UX enhancements, feature development, and ongoing optimization.

Approach

The partnership is focused on continuous improvement across both the customer experience and the Shopify platform. Drawing on deep experience in luxury retail, Sweden works closely with the Kirna Zabête team to refine the user experience, introduce new capabilities, and ensure the digital experience evolves alongside the brand.

• Follow Designer — a custom Shopify feature that allows customers to save favorite designers, receive notifications when new arrivals launch, and create a more personalized shopping experience
• PSYKHE AI integration bringing psychographic and behavioral personalization to search, merchandising, and product recommendations
• Ongoing UX and UI enhancements focused on engagement and conversion
• Continuous Shopify Plus optimization and feature development in support of business growth and customer retention

Features
  • Psykhe AI Integration
  • Follow Designer
Partners:
  • Klaviyo
  • Attentive
  • Athos
  • Zonos
  • Rise