Lemlem
Lemlem
Lemlem
Lemlem
Lemlem
Lemlem
Details

Lemlem is a resortwear and swimwear brand founded by Liya Kebede, built around a mission of preserving artisan craftsmanship and creating economic opportunities for women across Africa. As the brand continued to grow, its existing Shopify experience no longer reflected the quality of the product or the richness of the story behind it. Sweden partnered with Lemlem to modernize the digital experience, addressing accessibility concerns, expanding content capabilities, and creating a more flexible foundation for future growth.
Approach

The engagement began with a comprehensive SEO audit and a practical roadmap the Lemlem team could use to continue improving performance long after launch. Sweden then designed and developed a custom Shopify experience built around flexibility, storytelling, and accessibility. The result was a platform that better reflected the depth of the brand while giving the team the tools to showcase products, collections, and mission-driven content in a more dynamic way.

• Custom Shopify theme design and development
• SEO audit and ongoing optimization playbook
• Gift card, pre-order, and Shop the Look functionality
• Multi-currency support for international customers
• ADA compliance improvements and accessibility enhancements
• Modular content strategy designed to support rich brand storytelling
• Flexible content components enabling the team to create and evolve landing pages independently
Features
Partners:
  • Klaviyo
  • Global-E
  • Rise
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